- President of Antidox Group
- President of Civiv Fab
- Expert of the French Economic Intelligence Observatory
Xavier Desmaison is President of the Antidox Group, a communications strategy and public affairs consulting firm (Antidox, ComCorp, Monolith Partners). He specializes in influence, image and reputation management strategies for executives and their organizations, particularly in sensitive situations and in a digital context (“thought leadership”, “ebranding”, cybersecurity, adtechs, “social listening”, “data science”).
He chairs the association Civic fab, which conducts media education projects and prevention of hate and extremism on the Internet, including the platform “what the fake” (more than 15 million people reached in 2019), and leads the honorary committee of the association “france fraternités” which promotes the fundamental values of the Republic. He is one of the experts of the Economic Intelligence Observatory (OIEF) launched by the Synfie to detect upstream threats to French companies and strategic technologies.
He is the director of a collection at Editions Hermann. Since 2006, he has been teaching “European Issues” at Sciences-Po in the Public Affairs Master’s program and in Influence Communication and E-Influence Strategy at the School of Management and Innovation. An art lover, he is the founder and member of the Editorial Board of the art magazine Prussian Blue and a member of the Board of Directors of the Société des amis du Musée Marmottan-Monet.
As a business angel, he sits on the Board of Directors of a dozen start-ups, notably in the greentech, edtech, cybersecurity, artificial intelligence and media sectors.
After having been in charge of business development in an Internet start-up and then at Yahoo! France, Xavier Desmaison was a financial analyst at CAI Cheuvreux in London. He then worked on strategy and intelligence missions at Arcelor and with the Executive Board of the Caisse Nationale des Caisses d’Épargne, before founding and co-directing a consulting firm dedicated to internet opinion analysis and digital strategy. He is a graduate of Sciences-Po and Essec, holds a DEA in economics from the University of Paris-Dauphine and a degree in History.
Latest publications:
- «Junk Tech, comment la Silicon Valley a gagné la bataille du marketing ?», Editions Hermann, 2020 (avec Jean-Marc Bally). Trad. “Junk Tech, how Silicon Valley won the marketing war”, Editions Hermann, 2021 (with Jean-Marc Bally)
- «Le Bûcher des Vérités – Quelles stratégies dans un monde de Fake News», Editions Hermann, 2019 (avec Guillaume Jubin)
- «La réduction des risques : Système de santé, pratiques individuelles et collectives», 2019 (Dir. avec Arthur Cohen)
- «Dans la tête des gilets jaunes», Va Editions, 2019 (avec Damien Liccia, François-Bernard Huyghe)
- « L’ «ebranding» politique, ou comment les dirigeants politiques deviennent des marques médias», Cahier Protagoras – IHECS, 2018 (avec Simon Ballarin)
- «L’Union européenne en 50 idées reçues», Ellipses, 2011 (avec Emmanuel Auber, Frédéric Allemand), «Comment s’élabore la politique européenne de la France ?», Politique étrangère, 2009/2 (avec Emmanuel Auber).
